A Good Post Coaching Relationship Helps You Keep An Existing Client

A positive post coaching relationship is almost as important as the coaching relationship itself, after all it is said to be ten times easier to keep an existing client than to find a new one. Although your coachee may have achieved all they have set out to achieve for the time being, in a few months time they may be ready for more help. If you have done a great job as a coach they are likely to use your services again and recommend you to others, but only if you are proactive and keep in touch.

8 top tips for maintaining a positive post coaching relationship

  1. At the end of your last session with your client thank them for allowing you the privilege of helping them – you certainly don’t want your client to feel that their business is taken for granted.
  2. Agree to stay in touch, establishing when and how this will suit them – one, three or six months; by telephone or email
  3. Allocate a minimum of 15 minutes to have this conversation so it becomes meaningful with a clear purpose. After all you want them to be reminded of the power of coaching.
  4. Invite them to connect with you using LinkedIn online networking or Ecademy or if you have a professional page on your Facebook social networking account.
  5. When you make contact re-build rapport by remembering and asking about those small but important details:
    e.g. How is John doing at uni? or How was your holiday in Europe? .
  6. Show genuine interest in their progress against their goals and actions and establish how coaching has helped them. They may have forgotten just how powerful the coaching was so really get them thinking with questions such as:
    e.g.‘What were three most useful things you gained from the sessions we spent together?’
  7. Make your client feel good by giving them positive affirmations:
    e.g. ‘I’m really impressed by how far you have progressed
  8. Whilst I never advocate a hard sell, you must try to keep an existing client so don’t be afraid to ask how coaching might benefit them in the future. If they are showing signs of wanting more help ask them when they think they will want more support.
  9. Most good coaches grow their businesses through word of mouth recommendation, or referrals so ask your client who else they know who might benefit from your services and how you might get an introduction. Phrase your request in such a way that you are asking for a favour – people love to be able to help.
  10. And finally, remember important dates. Send a personalised card or email on their birthday and if appropriate a message at Christmas time or another religious event.

See Also:-

Pre Coaching Conversation
Pre Coaching Questionnaire
First Coaching Session
Intake Session Checklist
Coaching Programme Design
Reasons To End Your Coaching Relationship
Ending Your Coaching Relationship
Professional Coaching Practise


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