Why Buying A Business Coaching Franchise Might Not Be Right For You

Buying a business coaching franchise is a big decision and so one to be considered carefully You may have already started to look at what is on the market and may be attracted by a number of benefits on offer however before you jump in and invest your money take time to consider these counter-arguments which might influence your thinking.

Rigid and set approach
Some franchises may require you to follow a set approach when dealing with your clients. Most coaches I know like to be flexible and tailor their approach to the needs of each client. You may not be afforded this flexibility operating under the franchise so check out what approaches you will be required to take and understand to what extent your own style, ethos and approach will be compromised should you sign up.

The cost
Often a very heavy investment in money is required so you need to be sure that you really will see a return on this investment. If you are prepared to spend such sums think how else you could use this money to promote your own business.

Is it really coaching?
Some coaching franchises are what I would describe as business consultancy and advice services. Whatever your definition of coaching is understand what services you want to provide and check that the franchise fits with this.

In my research I noticed that one franchises states clearly they are about ‘business coaching’ and not ‘life-coaching’. Personally I believe that one’s personal life impacts upon their business life and vice versa so personally would really struggle to operate within a framework that focused only on business development and not on that person as an individual.

People buy people (not a badge)
Undoubtedly your success as a coach will be dependent ultimately on you and your ability to connect with those you coach. If you do a great job then you will get referrals. Some might argue that buying into a brand achieves little, so in your research check out the real value of the ‘badge’.

Governed by pricing structures
You may be governed by set pricing structures which further restrict your flexibility as a coach.

Associations for leads and affiliationsbr>If one reason for buying a franchise is to get increased leads and business direct from the franchising organisation then firstly check out whether in practice this happens in reality. I have heard of many franchises (not necessarily coaching ones) who lure new franchises by the promise of leads and referrals only to find they never materialize. If leads and referrals are what you are looking for you may find coaching associations are more effective at provide this or your own independent marketing efforts.

See Also:-
Coaching Franchises
Buy A Business Coaching Franchise
Tips For Buying A Business Coaching Franchise
Business Coaching Franchise Opportunities

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