Let My People Go Surfing

Title
Let My People Go Surfing

Author
Yvon Chouinard

Date Of Publication
2006

Edition

ISBN
978-0-14-303783-5

Overview

Written by the founder and owner of Patagonia, Let My People Go Surfing gives an inspiring and highly readable account of the journey Yvon Chouinard has gone through to build up a successful values-lead business. In it he talks about what is important to him, those values which have lead to the success of the business and what comes over is his determination to run a business on his own terms even if it is contradictory to the typical models adopted by most western corporates today.

In it you will also find a thoroughly useful business book which provides you with a framework for building your own values-lead business, using the philosophies adopted by Chouinard in his own business as useful examples.

Who Would Benefit From Reading This Book and why?
If you are a business owner or leader wanting to grow a meaningful and sustainable business then this is an absolute must-read. Also if you are a coach, consultant or HR manger who has an interest in values and helping others adopt a values-lead approach then this will give you a concrete example of how a values-led business can work.

Reviewer’s Opinion
As a values-lead coach I was delighted to find this book as it gives concrete evidence to support a values-led approach to developing organisations. What I loved was the fact that Yvon Chouinard’s total authenticity and integrity comes over. He shares the successes but is not afraid to share the difficulties and with the examples he uses helps ensure that this book isn’t just about the theory of a values-led business instead in a shining example of one in practice.

Reviewer
Louise Yates (coach and facilitator)

See Also:-

Braver Than You Think
Leading Through Values
Finding True North
The Secret DVD Review
Books CD's & DVD's


Return to Home Page from Let My People Go Surfing – Creating A Values Led Business

Enhance Your Profits By Selling Your Own Royalty Free Coaching Products

Market These Life Coaching Products

Become A Money-Making Life Coach With This Internationally Recognized Life Coach Certification Program

How To Attain Life Coach Certification

60 Day Free Trial!


Make Money From Your Knowledge, Experience & Expertise

Coaching For Cash

Help Keep This Site Free!

Many Amazon merchants pay me a small referral fee when you click this link and purchase from them...

http://bit.ly/PersonalCoachingInformation

It makes no difference to the price you pay but it really helps me continue improving this website. It works whether you buy groceries or garden sheds.

If you like what I'm doing then save this link and use it every time you go to Amazon. Whatever you purchase through this link I heartily thank you in advance.


Follow coachingarticle on Twitter