Let My People Go Surfing


Let My People Go Surfing


Yvon Chouinard

Date Published





Written by the founder and owner of Patagonia, Let My People Go Surfing gives an inspiring and highly readable account of the journey Yvon Chouinard has gone through to build up a successful values-lead business. In it he talks about what is important to him, those values which have lead to the success of the business and what comes over is his determination to run a business on his own terms even if it is contradictory to the typical models adopted by most western corporates today.

In it you will also find a thoroughly useful business book which provides you with a framework for building your own values-lead business, using the philosophies adopted by Chouinard in his own business as useful examples.

Who Would Benefit From Reading This Book and Why?

If you are a business owner or leader wanting to grow a meaningful and sustainable business then this is an absolute must-read. Also if you are a coach, consultant or HR manger who has an interest in values and helping others adopt a values-lead approach then this will give you a concrete example of how a values-led business can work. 

Reviewer’s Opinion

As a values-lead coach I was delighted to find this book as it gives concrete evidence to support a values-led approach to developing organisations. What I loved was the fact that Yvon Chouinard’s total authenticity and integrity comes over. He shares the successes but is not afraid to share the difficulties and with the examples he uses helps ensure that this book isn’t just about the theory of a values-led business instead in a shining example of one in practice.


Louise Yates (coach and facilitator)

See Also:-

Braver Than You Think
Leading Through Values
Finding True North
The Secret DVD Review
Books CD's & DVD's

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